This Mini -Course May Be Distributed and Republished In Its Entirety As Long As There Are No Modifications and This Resource Box Is Included. Author: Steve Pohlit  www.TheProfitExpert.com

The Holy Grail of Making Money On Line… The Secrets of The Rich and Famous Exposed.

It’s true! What you have now  discovered with these six lessons are the secret techniques used by the most successful people doing business using the Internet.

Lesson 6: The Roadmap To Internet Profits ...The Holy Grail of Making Money On Line

Follow this brief story of  two business friends of mine who have developed very successful  businesses using the Internet.

Dave Joffe is an owner of Diabetes In Control  along with his partner Steve Freed. (www.diabetesincontrol.com)  Their business is focused on helping people with one of the leading health issues in the world - diabetes. Dave was a pharmacist in one of the drug stores I once owned and introduced me to Steve Freed. They also introduced me to referral marketing which may be the topic of another course. I have now known Dave Joffe and Steve Freed for over 10 years.We have a business relationship as well as a friendship. There is a high level of trust.

Mark Hastings is the sole owner of www.BarProducts.com Mark was a bartender when I first met him in 1996. Mark had designed and produced a small alphabetical index box of drink reciepies that he was selling to his bar tending friends. I liked stopping at the place Mark worked because Mark and a couple other people there were  great bartenders. Once I learned of Mark's drink recipe product, I asked the web designer who worked for me at the time ( in 1996) to make a page for Mark and his drink recipe idea. Mark looked at that page and understood my idea that his product could be marketed on the internet and took off running with it.

Both Mark and Dave started at the entry level with these companies. They both  have developed over the years an active subscriber base of more than 60,000 people. Each one of these people welcome emails from them. I am not authorized to disclose any financial numbers related to Mark and Dave' s companies, but let's just say business is good.

One of the skills I have developed in the past couple of years is list development and list management. And while Dave and Mark have great lists and their businesses are strong,  neither one really maximizes the value of their lists. I have just started a project to help Dave and have been advising Mark on the same idea. The lesson in the stories about Mark and Dave is that developing a list will be highly beneficial to your business. You have received information in this series on how to do that. There will be more information on list management in bonus lessons to this course.

I am going to tell you one more story and then I'll connect the dots for you. By the way, you are part a fairly small group, considering the number of people on this planet, who is about to discover The Holy Grail of On Line Marketing. Once you do, it is your responsibility to help other understand these principles.

Let's continue: The Apprentice, Brian Edmonson (apprentice of Mike Filsaime of Butterfly Marketing fame which you can read about at  http://www.bestbusinessonearth.com/butterflybonus.html ) achieved top 20 status among the group of people who are affiliates of Butterfly Marketing. Remember we talked about affiiliate marketing several times in this series.

The top affiliate selling Butterfly Marketing was Gary Ambrose. He sold 200 copies, made $100,000 and received a Rolex watch from Mark Filsaime as a gift for being the top affiliate. I was there for Mike's  presentation to Gary. Earlier in the course I mentioned there is serious money to be made with affiliate marketing. If you are interested in seeing a couple pictures of the presentation of the watch plus a bonus picture of one of the most successful people using the internet - John Reese (check out the car), then Click Here 

Back to Brian: Brian was not the top affiliate. However it is likely Brian had the highest conversion rate. This means a very high percentage of people on Brian's list bought from Brian. There were people not even on Brian's list at the time who bought from Brian. I am one of those. How was that? Well, I met Brian at a couple of seminars we attended in the past 18 months. When I read his testimnial on the Butterfly Marketing sales page (www.butterflymarketing.com)  I called him to ask him more about the course. Since I trust his judgment, I purchased through him using his page at http://www.bestbusinessonearth.com/butterflybonus.html

So that brings us to the Holy Grail of On Line Marketing. Did you read The DaVinci code? It is about the search for the Holy Grail. There are many opinions about what was truth and fiction in that book. Regardless, I loved how Dan Brown developed that story. It impressed me and gave me the idea for the title of this course as my goal was to present the truth about making money with an on line business.

Is there a Holy Grail of On Line Marketing? Yes and you already know the answer. Very successful business development is all about delivering a product or service that people already want to buy. But it is more than that.  People buy products and services everyday from people they trust. Look at Dave, Mark, and Brian. Three very different types of businesses, yet they all are in business selling products or information to people who trust them.

The Holy Grail of On Line Marketing is the Holy Grail of Off Line Marketing and is The Holy Grail of Life: Build Trust.

Have you continued using a car mechanic even though every repair done wasn't perfect but you know and trust the mechanic?  If you have ever hired a person to do regular maintenance or cleaning in your home and that person does this work regularly, have you not left your home and all your possessions wide open to them so they could do their work? Would you buy anything on line from a company that didn't offer a 100% money back guarantee or a solid reason why they did not offer one? How many personal relationships fail because of a lack of trust?

Let me close the loop by adding to a comment made in Lesson 5 : Follow this roadmap which includes developing your skills in marketing what your target customer already wants to buy and now do just one more thing: build a list of people who trust you. Your list starts with one person. Everyone's does.

Future Lessons: This is the conclusion of Lesson 6, but it is not the conclusion of our relationship. You can expect continuing training and a boatload of free products to help you. Of course you will also receive shameless plugs for products that you have to pay for but that I believe will help you.

Be well and prosper,

Steve Pohlit, The Profit Expert

www.TheProfitExpert.com

P.S. When I set out to find the best training for making money using the Internet I was fortunate to find Ken McCarthy and The System Training. This has my highest recommendation. Here is the link: The System

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